Hypebeast fashion is a term used to describe a clothing style characterized by its association with high-end designer brands and a desire to stay up-to-date with the latest fashion trends. Hypebeast fashion is often marked by flashy colours, bold prints, and statement pieces that stand out from the crowd. The term "hypebeast" originated in the 1990s as a way to describe someone who was obsessed with sneakers and streetwear, but has since evolved to encompass a broader range of fashion and lifestyle interests. Some people view hypebeast fashion as a way to express themselves and show off their individuality, while others criticize it as overly materialistic and focused on superficial trends.