In the heart of a bustling city, where streets were often crowded and chaos ruled, there lived a group of friends who shared a love for streetwear and urban culture. Among them were Elizabeth, Eweilna and designers with a passion for fashion and a knack for problem-solving.

One day, as they hung out in their favourite café, the group noticed something alarming. Their city’s growing problem with pollution was affecting not only the environment but also the quality of life in the UK and Europe. Many of our friends were complaining about allergies and skin irritations caused by the pollutants in the air and on the streets. Elizabeth one of Lush Kicks' designers and product manager listened intently as her friends voiced their concerns, feeling frustrated that while they loved to express themselves through fashion, their clothes were part of the problem.
Inspired, Elizabeth, Eweilna with other designers envisioned a clothing line that could address this issue head-on. She gathered her friends and proposed the idea of creating streetwear made from eco-friendly, breathable fabrics that were also treated with anti-pollution technology. This way, they could protect wearers from harmful environmental effects while also making a bold fashion statement.
After months of research and hard work, they launched "Lush Kicks," a collection that combined style with sustainability. Each piece was designed to not only look good but also actively filter out pollutants and allergens, thanks to a unique fabric that Elizabeth had developed in collaboration with textile engineers. The line featured oversized hoodies, trendy joggers, and stylish tees, all adorned with urban designs that resonated with their community.
When Lush Kicks hit the streets, the response was overwhelming. Customers loved the stylish designs online and website. What truly set their line apart was the impact it had on the community, people reported fewer allergy flare-ups, and many appreciated the awareness brought to the issue of urban pollution.
Elizabeth, Eweilna, friends, and 2 hired designers who shared their stories and inspired others to consider the impact of their NEW FOUND NAME LUSH KICKS by creating a stunning website www.lushkicks.com. Lush Kicks became more than just a clothing brand; it transformed into a movement, urging the community to be conscious of their environment while expressing unique styles for both men and women.
Through Elizabeth and Eweilna's vision, Lush Kicks not only solved the clothing problem but also forged a connection between fashion and advocacy, reminding everyone that change can start with a single creative idea—and a great outfit! SHOP NOW!